Branding for Mainline Commercial Services

Branding

Project Info

Making the decision to grow a small family business into a larger commercial enterprise, the owners of Mainline Commercial Services engaged us to create a professional brand that would allow them to be serious contenders in securing large contracts with prominent hotel chains and corporate centres.

As the main service is commercial cleaning, we played on the symbolism of “water” and “earth” in a combination that suggests a harmony between their services and the environment and that represents both indoor and outdoor cleaning. The logo design has a balance of both organic and geometric properties to encapsulate their business ethos of being a professional, yet approachable and friendly company.